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Evolve or die, it’s a simple principle yet so powerful. If you’re not learning, growing and evolving from who you were yesterday – who you will be tomorrow is going to be no better.
Put simply, If you’re not growing… you are falling behind.
Now more than ever there has been a drive to push reading books, and the reason for that is basic. When you read you learn, when you learn you grow. The one ultimate game changer in life is a mentality that never stops learning.
Take a minute and think about some of the most successful people you know.
I would bet they are great with people, are super-productive, and think differently than most. After all, that’s how they got to be where they are today.
According to an HBR article, “Nike founder Phil Knight so reveres his library that when you enter you have to take off your shoes and bow.”
Oprah Winfrey credits books with much of her success: “Books were my pass to personal freedom.” She has shared her reading habit with the world via her book club. These 2 are not just the only high profile names that have a great reading regime.
Warren Buffett spends five to six hours per day reading five newspapers and 500 pages of corporate reporte.
Bill Gates reads about 50 books per year.
Mark Zuckerberg reads at least one book every two weeks.
Elon Musk grew up reading two books a day, accirding to his brother .
Mark Cuban reads more than 3 hours everyday. Arthur Blank, co-founder of Home Depot, reads two hours a day.
Billionaire entrepreneur David Rubenstein reads six books a week.
Dan Gilbert, self-made billionaire and owner of the Cleveland Cavaliers, reads one to two hours a day.
Have i sold you yet on the importance of reading?
I cannot over emphasise the importance of developing a reading habit. The habit will create a new system for you that gets you ready to succeed. What you read is entirely up to you and where you want to go or be in life but allow me to recommend some of my favourite reads to date.We all are searching for power of some type. We may not say it out loud, but deep inside we all know that this is a true statement . Click To Tweet
This book for me is “phenomenal”. Its addresses i would say everyone’s most burning question – Will I Succeed? Have you ever imagined what your life would look like if you gave it everything you had? And I mean everything, putting in the work and the effort! Average Skill Phenomenal Will is a life changing offering. What is emphasises is It’s ok if you have average skill because, if you have Phenomenal Will, the world can be yours! I know it’s hard to believe but, If you have the drive and the passion to say I will make it then this read is for you.
2.The Alchemist- Paulo Coelho
This should be in everyone’s library in whatever form you can find it. The Alchemist is more self-help than literature. The advice given to the main character, Santiago that “when you really want something to happen, the whole universe will conspire so that your wish comes true” is the core of the novel’s philosophy and that makes it a book about destiny. I love the wisdom in this book and how it tackles day to day living. My favourite quote is “When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too.”
Get it here
3.Mastery – Robert Greene
Become who you are by learning who you are… Mastery is just class from start to finish, this book teaches how to become so good at what you do, regardless of what it is you do. We all are searching for power of some type. We may not say it out loud, but deep inside we all know that this is a true statement. Whether it’s power through success or power through knowledge or whatever, we are all searching. On this quest for power we usually find that we have personal obstacles that get in our way, that we struggle to overcome, and block us at every turn. This book, Mastery by Robert Green wants to teach you how to overcome one of the biggest obstacles we face.
4.Daughters Of Africa – Margaret Busby
A magnificent starting place for any reader interested in becoming part of the collective enterprise of discovering and uncovering the silent, forgotten, and underrated voices of black women.
From all over the world and through the ages, here is a dazzling collection of two hundred women writers of African descent, showcased as never before, including:
Toni Cade Bambara, Gwendolyn Brooks, Alice Childress, Maryse Conde, Aldo do Espirito Santo, Marita Golden, Pilar Lopez Gonzales, June Jordan, Terry McMillan, Queen of Sheba, Sojourner Truth, Harriet Tubman, Phillis Weatley, and many, many others.
Get it FREE here.
5.The Art of War – Sun Tzu
I quoted Sun Tzu so much in my own book World War You – How to Overcome Yourself. Mainly because i found his writings very practical and straight to the point. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike. No matter where you are in life there are gems that you can get from this book to apply to your life. Strategy never gets old, and this book is full of it.
Hope you like the short list i provider of some of my must reads. Feel free to share with us your favourites in our comments section. You can also checkout our resources for more exciting books our community recommends.
Einstein was a genius but before we get too deep, a distinction:
Creativity is— solving problems, fashioning products, or defining new questions in a way that is novel.
Art is— the expression or application of human creative skill and imagination.
The Arts are— the various branches of creative activity, such as painting, music, literature, and dance.
I bring that up because I thought for the longest time scientists could not be creative and engineers, programmers, and accountants were not creative people. They only served as the workhorses to execute the vision of those of us fortunate enough to dance with the Muse on a daily basis.
Although not everyone is an artist, everyone can (and should) be creative in what they do. If you are a truck driver, and you solve problems — congratulations! — you are creative.
Mastery of any domain lends itself to a level of creativity, regardless of what that domain actually is. The proper information leads to new patterns and connections and ideas. Which means you have just as much to learn about the creative process as a bricklayer.
Or in this case, a wild-eyed physician who did poorly in school.
1. Anyone could have done what Einstein did
Around the time Einstein shook the world with his Special Theory of Relativity paper, physicists were already at a flex point.
Those in the field were already debating the notion that there was an “absolute” anything. Work from other physicists at the time, such as Michael Faraday, had decided the work of Galileo and Newton weren’t comprehensive enough.
Seeds of Einstein’s accomplishment were being planted at all sides, as the field at large was starting to realize something called “the ether” wasn’t responsible for objects appearing to move at different speeds.
The word “relativity” was already being spread from professor to lab rat.
Is Einstein of incredible intellect? Yes. Did he put his own ingenious spin on the topic? No doubt.
But is he the ONLY one who could have done what he did? The Chosen One who came to bring light to the world?
I doubt it.
Einstein himself called the paper: “an amazingly simple summary and generalisation,” which is hardly a fanfare.
All Einstein did was execute on a key tool in the artist’s box: The +1 Rule. He absorbed the information in front of him and said “okay yeah, but also this.”
Yes, creativity sometimes happens in leaps and bounds.
But typically it is chaste and quiet, slipping into professional use as easily as a river feeds into an ocean. Einstein’s breakthrough would have been equally bland if not for…
2. Personal Branding Rockstar
Einstein died in 1955.
So explain to me why he is on a sweater from Forever 21. Why Einstein gear? Where is my coffee mug featuring Jules-Henri Poincaré, who is coined the phrase “principle of relativity” long before Einstein wrote is paper? Why do our children not play with toys from the Baby Föppl* company, when teacher August Föppl himself probably contributed most to Einstein’s early understanding of mechanical physics?
A couple of thoughts:
a) Nothing to do with science
Quick, name me a the biggest quantum physicist in the game today (no Google)
b) He looks like a genius
There no chance you look at the face on that sweatshirt and think “Yeah, this man as my tax lawyer.”
c) Instantly recognisable
For reference, here are some other physicists of the day:
And here’s Albert:
d) He’s a big, goofy kid
Forever 21 didn’t have to manufacture the face, Einstein made it all the time
e) An easy name to pronounce
This matters. Say what you want, but Einstein was from Germany. His name could have been Albert Schimmelpfennig. There’s no chance Americans remember that many consonants.
f) Actually fun to be around
Probably due to his time spent in a patent office as opposed to a stuffy lab with other people who were smarter than everyone else.
g) Not shy about opinions
In his later years, Big Al pretty much told everyone what he thought about everything. Including Jews, how to use atomic energy in a peaceful way, eliminating all weapons, and civil liberties.
Today we call that “branding.” I think Einstein probably just called it “being a human.”
Someone make a Baby Föppl logo RIGHT NOW
3. It’s fine to have a job
You won’t see this one on a poster:
“A practical profession is a salvation for a man of my type; an academic career compels a young man to scientific production and only strong characters can resist the temptation of superficial analysis.”
Which is basically Einstein for — If your bills are on the line, you might take shortcuts.
Einstein worked as a patent clerk. His earth-shattering theories came not in spite of those dull hours, but because of it.
This seems particularly relevant today, when everyone wants to have started 4 companies by the time they turn 25.
4. Good work speaks for itself
Here are some things which happened when Big Al’s paper started circulating in the scientific community:
• He received letters addressed to “Professor Einstein” (which he wasn’t)
• He got a job offer from Zurich (where he couldn’t get a job 10 years prior)
• He was offered the Nobel Prize (but didn’t win it yet)
The world does not care what your title is. It does not care how many direct reports you have. It also does not care about your pedigree (or the lack thereof).
Here’s what matters: having a new idea. Executing on your vision for it.
Repeat as often as possible.
5. Divergent Thinking
Which is the term you should use to explain to your boss why you come up with such off-the-wall solutions.
This is opposed to convergent thinking, which is what we usually consider mastery. You use convergent thinking to speak a language, do any math, or lift weights.
Divergent thinking occurs when you remember that once you saw a contest on TV where strong men hurled big logs over a bar, so you set up a contest in your gym that involves chucking kettle bells over the soda machine.
Convergent thinking finds all the dots. Divergent thinking connects the ones nobody else does.
You don’t have to worry about the consequences. Tell the attendant you are working on your creative genius
Please don’t actually do that
6. Faustian Bargain
I am stealing this description directly from author and psychologist Howard Gardner. In his seminal book — Creating Minds — Gardner points out that seven creative people who brought about modern era (of which he considers Einstein to be included) all made a Faustian Bargain.
I’ve heard that term in a different way: “A Deal with the Devil.”
This is a common thread in many people who stand out, from pianist to CEO. An excellent yet tragic example is Pablo Picasso’s abysmal treatment of almost everyone he came in contact with as an adult.
Einstein himself was not exactly a poster child for stable relationships, as you probably know. You probably also know he was poor at school. But it seems that energy was devoted intentionally to other things.
It seems Einstein would not have been able to do what he did if not for seeing the little things in his life (like a wife or two) as “small problems.”
He was more than willing to ignore them in favour of tackling the big ones.
7. Fantasy beats knowledge
Seems appropriate to end with a quote since we started with one. Remember, this coming from a man whose domain who respects information above all else:
“The gift of fantasy has meant more to me than my talent for absorbing positive knowledge.”
After all, if you don’t have dreams, what do you have?
Much love as always,
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The post 7 Things I Learned About Creativity From Albert Einstein appeared first on Todd Brison.