“Today, entrepreneurs need to take their business where the conversation is happening… Social media is the perfect venue.
– Sir Richard Branson
One of the first things businesses nowadays need to do is acquiring social handles. Sometimes it even makes sense for owners to choose one brand name over another based on the social handles available. Once that’s done, it time to slowly distribute content. Everyone knows you should, but they don’t always know why. Hopefully, this post will help you understand why you’re doing it so you can create more effective content. Social media is an increasingly important piece of your brand story and identity, so identifying WHY you use these platforms will be an important factor in growing your brand’s social community. So here are our top 10 reasons why you should embrace it and love it:
10. Consistently maintaining a social media presence is cheaper than traditional advertising.
First things first, social media is not free; and costs can range from almost nothing to tens of thousands of dollars a month. For example, one of the largest expenditures may include hiring a person or company that specifically handles your business’ social media accounts and communities. However, the cost which is often still less than traditional advertising campaigns is certainly worth it when done right. The reason is that good social media marketing efforts produce qualified leads that later become your biggest advocate.
9. Provides an alternative way for potential customers to find you.
With almost everyone on social media these days, it has become one of the best places to place your brand. If you’re not high enough in search engines when potential customers try to find you, they can still find you through social media. So, even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic. Social media has the potential to send you TONS of traffic when done properly.
8. Build genuine personal relationships.
Using social media helps you build personal relationships with current and potential customers. Trust comes through honesty and sincerity in communications. Today, people use social media as a way to connect with a brand in the same way they would with traditional customer service. They look to a brand’s social media platforms as a way to answer all the questions they might have about a particular product or the brand in general.
7. Social media gives businesses an opportunity to promote their brand without being pushy.
Social offers businesses a safe and open outlet where they can be “themselves” and introduce their products and solutions without being “salesy”.
6. Word of mouth
Customers look for products they can trust through the people they trust. If I hear about your product from someone I trust and respect, I’m far more likely to purchase that product than if I’m going on my own volution. Social media makes it easier than ever to find out what the rest of the world thinks about a certain product or service.
5. Opens the doors for engagement and 2-way conversations with potential clients.
Starting and having conversations on social media is nearly effortless. Although some people feel uncomfortable having conversations with businesses in person or over the phone, social media allows them a chance for having those conversations without the pressure.
4. Enables your audience to find you more easily.
If your business is active on social media, your online audience can find and follow you. This makes everything easier when they are trying to buy your product or service online.
3. Allows a business to know where their target audience is.
Sure, there are a lot of celebrities and teenagers using social media. However, there are also plenty of “regular” people – your potential clients included – using it as well. Establishing your business on social media helps you find your target audience, and allows them to find you as well.
2. Brand Recognition
Create a consistent, recognisable identity for your product or service. There’s no better way to control the brand content that you want the world to see than what you post on social media. You have total control over what your target audience sees or hears pertaining to your brand.
1. Allows a business to establish trust and relationships with its audience.
Establishing a successful social media presence and finding a target audience is only the beginning of using social media as a business. The next steps involve interacting with that audience by replying, responding, and sharing information. This builds trust and brand loyalty.
If you have not started already, you need to get your brand on social media. Research which platforms are best for your type of brand and how other influencers in your niche are doing and build your brand. If you are already on there, share with us in the comments section how your brand is doing and what other tips and tricks you have managed to work out to help your brand visibility online.